. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site. . Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure. . Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away. . Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad. . Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects. . Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful. . Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them. . Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc. . Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc. . Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
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