Daytona Fragarance - The Scent Of Racing Sports News
Summary: The Daytona , which is commonly referred to as the Super Bowl of NASCAR, is held each year in February. Drawing hundreds of thousands of fans each year, with even more watching at home on television, the Daytona is racings most anticipated event. The sports news media agrees with large press attendance and pre-event weekend coverage.
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Article Body: The Daytona , which is commonly referred to as the Super Bowl of NASCAR, is held each year in February. Drawing hundreds of thousands of fans each year, with even more watching at home on television, the Daytona is racings most anticipated event. The sports news media agrees with large press attendance and pre-event weekend coverage. It serves as the season opener for the new racing season, but now it serves as so much more. While sports news continuously surrounds the annual Daytona , it is now focused on a new mens fragrance of the same name.
Elizabeth Arden, which is the # American perfume creator, will begin offering the Daytona " mens fragrance beginning in April . In addition to being found at participating retailers, the Daytona fragrance is expected to be readily available online. Elizabeth Arden believes that the scent embodies the confidence, power and intensity of the men daring enough to race in the ultimate adrenaline rush. And what a rush it is. The Daytona is arguably the most exciting race of the year and is widely published in sports news publications, as well as sports news programs.
Jeff Gordon, four-time Cup champion and defending Daytona victor, already promotes another product in the Elizabeth Arden fragrance line. Halston, which is also a mens fragrance, is promoted by Jeff Gordon, who serves as product spokesman. When Gordon signed on as a representative in February , Elizabeth Arden claimed that their sales increased by -% from previous sales. It is this relationship that creates the preexisting association between Elizabeth Arden and NASCAR.
With the release of the Daytona " fragrance, sports news will once again be swirling around the sport. But, by April, with the Daytona competition long since past, the new Daytona sports news will come in the form of a mens fragrance. With this being the first racing-related fragrance, it is only fitting that it would be named after the first regular NASCAR sanctioned event. During its earliest days, racing at the beach in Daytona quickly became the base for which the sanctioning body of NASCAR was born.
Sports news is found everywhere from the internet to the television and printed publication. If it happens in NASCAR and the Daytona , it is sure to be covered. At the same time, any product that references both is sure to be a sports news magnet.
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