Detroit Seeing Ovals-jonathan Munk

Detroit Seeing Ovals-Jonathan Munk

Summary: Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmarkor rather, roof-markas they look down on the city. In preparation for the Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports the Detroit News, and measures by feet. A North-facing logo will be put in place shortly. The stadiums vaulted roof is visible from Interstate too, but the main reason Ford is investing in the $, blue ovals is to get publicity from blimp shots during the next Super Bowl.

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Article Body: Anyone who works in a Detroit skyscraper or flies into Detroit Metropolitan airport may have noticed a new landmarkor rather, roof-markas they look down on the city. In preparation for the Super Bowl, Ford has ordered two gigantic logos for the roof of Ford Field, where the Detroit Lions play. A South-facing logo is already in place, reports the Detroit News, and measures by feet. A North-facing logo will be put in place shortly. The stadiums vaulted roof is visible from Interstate too, but the main reason Ford is investing in the $, blue ovals is to get publicity from blimp shots during the next Super Bowl.

This makes sense considering a -second spot on TV during the Super Bowl costs about $ million. Using this logic, Ford will have gotten their moneys worth from the logos if the ovals are on camera for just . seconds. What football game shows only . seconds worth of an aerial camera view during the entire four-hour gameespecially during the Super Bowl?

It seems Fords marketing department has scored a homerun, or rather, a touchdown, with this plan. This move only bolsters the point I made a few weeks ago, where I talked about commercialization and advertising invading the sports arena. How long will it be before open stadiums paint a yard-long logo on the grass? Before you know it, the Baltimore Ravens will be running up and down a huge M & T Bank logo for first downs (they play in M & T Bank Stadium).

Instead of mentioning yardage earned, sportscasters will reference the location of the player by using the logo. Favre scrambles to the last M serif for a first down!!

Logos will continue creeping into sports and any other industry where companies think they can make a buck or two through sponsorship.