Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. . Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. . Write letters to the editor of publications your target market reads. . Get involved in an organization or community project. . Build strategic alliances with non-competing businesses and cross-promote each other. . Publish a special report. A "super how to" list for your specialty area. Distribute freely. Ensure that your contact information is included. . Speak to groups and organizations. Make sure the audience is your target market. . Carefully target relationships with media sources. . Write newsworthy press releases and distribute to your special contacts. The more proactive you can be, the better off your business will be.
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