. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. . Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything. . Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them. . Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines. . Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money. . Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers. . Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam. . Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts? . Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have. . Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.
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