How To Get Press To Come To You

Have you ever noticed how the same peoples names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking? They dont just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And heres how you can become one too... . Your first step is to define your niche. Dont just choose the whole of your industry. Choosing a particular area that has relevance for peoples lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing peoples money, talking about investing for your childrens education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists. . Get your press release written who you are and what you do should be summed up clearly and precisely. If you cant handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it. . Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Dont be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus. . Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into laymans language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy pictures or logos. . Make a date in your diary to send a new one out every month/week. Dont forget to include your press release at the same time. . Make sure you have your extras (photograph, biography, logo) ready to go at all times if requested by a journalist. . Give the press a valid number, possibly even your mobile, where its going to be easy for them to reach you without having to navigate switchboards or assistants. . Dont forget radio. Even if you think that youre unlikely to reach a large number of your potential clients by appearing on a particular show (and you can usually do this from home or the office if time is a problem), its great to be able to say as heard on.. and its good practical media practice for you. Finally, even though your clients may not be listening, potential press contacts often are! . Advertise the fact that you are available for media comments and articles in as many places as possible on your website, on your business card, in your email signature - and use your published tips to create a portfolio (both online and in a nice funky folder!) to further enhance your reputation as an expert. Copyright © Paula Gardner . All rights reserved.