. Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too. . End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc. . Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc. . Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc. . Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc. . Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc. . Give your prospects or customers a breath of fresh air. Don't be afraid to design your web site and ad copies different from everyone else. . Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online. . Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad. . Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an ebook, etc.
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