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Online UK Dating
A report made by the Guardian in showed that there are currently million single adults in the UK and this figure is set to increase to million by . And as reported in the Observer Magazine last year, a third of all net users turn to the web in order to establish some sort of relationship. Online UK dating practically offers a very huge untapped market for business.
A study conducted by Jupiter Research revealed that the Western European dating market is worth €m this year, rising to €m by to . The online UK dating market accounts for an estimated worth of around £m (€.m) a year and rising to £m by . Currently, there are million single people in the UK.
The online UK dating sites reported great increases in registered members as people become more confident using the Internet. Analysts say people seeking partners online are willing to pay a subscription fee for quality services and ones that charge fees are more likely to survive in the future than free sites. There is a healthy growth in online UK dating due to a booming Internet population.
Most online UK dating sites will probably have to charge for their services but people who use off-line agencies are used to the costs, and others will realize that they will have to pay for quality services. The online UK dating services industry is worth around £m. Growth in the commodification of romance has been swift and unprecedented, rising as the number of single people increases. One in five of UK singles use an online UK dating service, a figure that is expected to double within the next five years.
Online UK dating is one of the few profitable areas for dotcoms, which have realized single people are willing to pay up to £ a month to search for partners on the internet. Companies such as Udate.com are already generating significant revenues. Yahoo online UK dating service will launch first in the UK, France and Germany and there are plans to expand it to other European countries.
Match.com customers are predominantly - to -year-old city dwellers, tertiary educated and earning more than average. Match.com, along with many others, identifies the online UK dating as a "key market" for online dating services. Indeed, some even suggest that the UK population is uniquely suited to this type of dating. Not only is there now a larger number of female web users (according to March figures from Jupiter Media Metrix, % of British women use the internet), but it has been suggested there could also be something about UK’s national character that makes them "compatible" with dating sites. UK tend to be more reserved in the UK, so online UK dating services are bound to be more popular than their offline counterparts.
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