. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested. . Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference. . Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan. . Offer your knowledge or consulting as a bonus product. You could offer a free or minute consultation. This will add value to your product. . Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly. . Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site. . Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives. . Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business. . Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take. . Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
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