Reasons To Do A News Release
Summary: News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
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Article Body: News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Here is a quick list of possible reasons for you to write and distribute a news release.
New Products
Business Start-Up
Partnership
Strategic Alliances
New Or Innovative Business Strategy
Restructuring The Company
Going Public/Going Private
Company Comeback From Adversity
New Employees
Important Executive Retiring/Resigning
Executives Comment On Business/Economic Trends
Employee Promotions
New Branch Offices
New Divisions Established
Headquarters Relocating
Research Results Announcement
Major Anniversary
Major New Client Acquisition
Company Revenue, Sales or Profit Growth
Company Name Change
Winning Major Awards Or Receiving National Recognition
Company Presenting An Award
Receiving Important Accreditation or Certification
Holding Free Seminar or Workshop
Employee Appointed To Civic/Government/Professional Board
Availability Of Guest Articles Or White Papers
Issuing A Position Statement On Topical Subject
Free Consumer Information Available
Company Speakers Bureau
Company Philanthropic Support
Major Company Milestone
New Board of Directors
New Website
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