One of the great things about the web is that things change so quickly this allows new marketers to take advantage of novel trends and new developments. On the other hand of course, if you dont respond quickly to new market conditions, your business and income can be adversely affected. Thats why you need to have multiple streams of income so that if your current top earner disappears off Googles radar or one of your many competitors introduces a new product that wipes the floor with your best offering, you have other income streams to fall back on. Its just like buying stocks and shares you want to have a diverse portfolio to avoid any sudden spikes and glitches in the market. Or put it another way dont put all your eggs in one basket. Thats all well and good, but just where are you going to find these multiple streams of income? Sometimes it can be difficult to find even one business opportunity thats worth investing your time, energy and money in. The first logical place to look is the market. Its not always easy to get hold of hard facts and figures when it comes to marketing and often, when you do get some, they are well out of date. However, the figures below show the UK market percentages of directly sold goods for , a year when the total spend in this area was $ billion. These figures are sourced from the UK Direct Selling Association and make interesting reading. Services % (telecoms, utilities)
Personal % (cosmetics, fragrances, skincare)
Family % (Books, toys, games, business aids )
Household % (Security, water treatment, electrical)
Wellness % (Nutritional, diet plans, supplements)
Food % (Frozen)
Leave a comment
Your email address will not be published. Email is optional. Required fields are marked *