. No clear purpose for the presentation. What is the point and focus of the speech? . Not starting and stopping on time. Be flexible and be able to cut the talk short if asked. Be in control. . Not dressing appropriately. Always be a step above the audience. If its business casual, be a little dressier than casual. . Not knowing the audience. Make sure you know what the audience expects. . Not checking out your room. A/V equipment and seating for any potential problems. Give yourself enough time to make the room right for you. . Not having good platform skills. Knowing your subject is not enough. You must have the ability to excite the audience and keep their interest. . Not having rapport with the audience. Not doing your research to find out what really interests them. You will know that magic moment when the audience is nodding with approval. . Not knowing when to stop. Too much information can not be absorbed by the audience. . Not having enough information. The talk should have substance and knowledge of the client's business. . Not being sensitive to the audience. Do not use ethnic stories or off color remarks. Politics and religion should be avoided unless you are a member of the clergy. POINT: The effectiveness of a talk is whether the audience enjoyed it and found it useful. Did the talk influence their behavior positively and productively once they returned to their jobs?
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