The Power Of Words: Market Yourself By Adopting A Whole New Language

I think we all agree that gone are the days when we would mass e- or snail-mail tens or even hundreds of resumes just for the sake of telling ourselves that weve done all we could to find the right job. Assuming that its fair to say that the right job search is all about the right job and the right employer, then how do you let the right employer know you are the right employee? Really, when it comes down to it, the only thing between you and your next job is a few hundred words that, if chosen correctly, can take you places. When it comes to knowing and using the right lingo, youll want to: Do your research. What kind of company is this? Do you know and really understand what they do? What is their culture, are they by-the-book or casual? What ideas and themes do they embrace? What does their website, their marketing materials or even the job announcement say about them and their needs? Can you get a feel for who will be reading and evaluating your resume? Show them that you fit the bill while also showing them that youve done your research. Its not you, its them. Whatever you do, dont talk about how great, wonderful, experienced and kind you are (even if you truly are all of those things!). Talk instead about how the great, wonderful, experienced and kind things you did while working for other companies helped their sales, marketing, P.R., manufacturing and retention efforts. Show a direct correlation between what you did and what the lasting effect was. Its now what you did, but what the result was. Put yourself in their shoes. You may understand how the ATD results positively affected the VG and the YOU but your potential employer (even if from the same field) may have no clue. Remember, it doesnt leave an impression if it doesnt mean anything to the reader. So if you did something you cant wait to tell the employment world about, make sure you tell your reader about it in plain English. Speaking of which Plain English is a great thing! Dont hide a great accomplishment by one of those high-scoring Scrabble words. The truth is, people really like clear words and concise ideas. Wow them with what you did dont hit em over the heads with something that just doesnt make a whole lot of sense! If the shoe fits Finally, make sure that the company is looking for someone like you. If you dont fit their bill, chances are they wont seriously consider you or your resume, so use your e-mail, cover letters, resume and clicking sparingly. So Your resume and experience are powerful things use them accordingly. Say what you mean and say it succinctly and accurately. And remember: once you get in the door, say it with a smile!