. Target You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal. . Be Different If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same. . Build a Team Don't hire an employee to fill a position. Employ a person to be part of a team to build your business. . Be Fast Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now. . Say Thank You A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note. . Be Consistent Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always. . Smile Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you. . Fanatical Optimism The glass must always be half full. Attitude will always win out in the end and infect all of those around you. . Sell Soft Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer. . Leave Your Comfort Zone Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.
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