Turn Your Old Articles Into Profitable E-mail Courses

If you've written numerous articles, you can use them to further promote yourself and your business, e-zine or web site. You can re-use your old articles by transforming them into another form of promotional tool. And one way to re-use them is by turning them into e-mail courses. By doing so, you'll be able to offer a new product that will help you establish your credibility as a business owner, e-zine publisher or web site owner. Even though you'll make use of old articles, you won't be offering a re-hash. Why? Because once you transform your old articles and gather them together to form an e-mail course, you add a more focused learning dimension to them. For this, you're able to create a new and effective marketing tool. So how do you do it? In a nutshell: . Gather all your articles and find a common theme among them. If you've written a number of articles aimed for beginning online business owners, these articles can make up one e-mail course. Your e-mail course can be a short one (- articles) or a long one ( or more). . When you've identified a common theme, arrange your articles in a way that provides some sort of logic or flow to them. . Assign one article as one e-mail module or follow up. If you're using articles, your e-mail course would consist of modules or follow ups. . Take a good look at each article. Does it look like you can weave the activities within 'lessons' or will it require you to separate the 'lessons' from the 'assignments' -- information first (your re-written article) and then hands-on activities or tests after? . Do your articles use the 'you' voice? If not, re-write as if you're telling your friend a story. Do your articles sound formal? Even though you're 'teaching' something, strive to keep it lighthearted. Be engaging and friendly, but never be too flippant or condescending. . Include additional resources at the end of each module or follow up. These resources could be online references and researches, and even more intensive lessons. . Proofread. . Insert your promotional texts in the beginning, middle or end of each module or follow up. However, don't overdo this. People who will request your e-mail course are going to see through you once they find out that your promotional texts far outweigh the lessons and valuable instructions in your e-mail course. Put value over the content of your e-mail course first and your workshop takers will trust you and believe in your expertise. . Put your e-mail course on autoresponder and set the time each module or follow up will be sent. You can use free or fee-based autoresponders. Before you announce your e-mail course, test and re-test it thoroughly. When you're certain everything is fine, go ahead and announce it.