Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. . Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customers perspective. This person should be unknown by your staff and willing to provide a candid assessment. . Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing? . Manage your customer relationships -- return customers take the least amount of effort -- use that to your advantage. Keep in touch often. . Review your strategic plan monthly (weekly is even better). Make sure youre doing the things that will get you where you want to go. . Adjust your strategic plan as necessary. Your "smallness" makes you more flexible. . Communicate, communicate, communicate -- with your employees and your customers. Nurture those relationships. Ask for feedback often.
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