Web Site Design And Writing No-no's

. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message. . Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count. . Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across. . Don't write your strongest point or benefit only once. You should repeat it at least times because some people may miss it. . Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings. . Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content. . Don't use different content formats all over your web site. Use the same fonts, text sizes, text colors, etc. . Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site. . Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc. . Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.