What Kind Of Things Do Successful Headlines Offer

What Kind Of Things Do Successful Headlines Offer?

Summary: making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.

Simplify life by offering a solution thats both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. Theyre pulled this w...

sales letter,copywriting,advertising,marketing,internet marketing

Article Body: making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of your consumers.

Simplify life by offering a solution thats both quick and easy to apply. With time being the most precious current resource, anytime you can offer a time saving bonus feature in your headline, you should do so. Your prospects and customers work long and hard. Theyre pulled this way and that way. By the end of the day, theyre exhausted physically and mentally.

Now imagine your prospect scouring the Internet for information on a particular topic. Various solutions are available but most require an investment of time and energy, something thats in short supply. Suddenly, your headline leaps off the screen, offering a near-instant solution thats virtually effort free. Your headline is too tempting to ignore. So your prospect is captivated from the start giving you a much better chance of making the sale.

Now if you can guarantee a particular result, thats even better. But if youre going to mention your guarantee in the headline, it should be a powerful, no holds barred type of guarantee -- a guarantee with teeth.

In short

The most important thing a headline delivers is a relevant benefit -- preferably a benefit no one else can match. Add fast action, convenience and a guarantee.

Big New Benefit + Quick & Easy Solution + Guaranteed Results = Powerful and Appealing Headline

Here are a few examples of strong headlines with a combination of appeals:

How To Create Your Own Hot, Best-Selling Information Product On Your Favorite Subject In Less Than Hours Guaranteed %!

Want To Write Copy That Can Make You Rich? Heres My GUARANTEED, Market-Tested, A-Z Formula For Writing Words That SELL -- Plus $ Worth Of FREE BONUSES -- If Youre One Of The First People To Respond To This One-Time-Only Offer!

Sell More Suits At Full Price TODAY Than Youve Ever Sold In A Single Day Before! Remarkable Quick New ABC Technique Fills Your Store With Customers Eager To Buy More Suits, Shirts, Dress Pants, and Ties Than Ever And At Full Price Guaranteed!