Are you fond of applying and scrambling old and new design clichs in one helpless web page? Are you one of the thousands not yet enlightened that too much of a good thing is bad? Are you too engrossed in improvising other designs and not coming up with your own? Being a design dinosaur is a common sickness among designers who tend to be exposed and awed in latest design clichs coming out and copying or improvising them to concentrate on making his / her original design. But this practice isnt entirely wrong, though. Theres always some "monkey see, monkey do" in the design world. Someone comes up with a great logo, Website, package and the next thing you know, theyre everywhere. Whats bothersome in using most design clichs is that it implies you're not using up your own talents as a designer. In graphic designing, the ultimate creation to make you cry Eureka! may come upon us on our thirtieth attempt. This moment will happen once you really challenge and stretch yourself. Here, we give you several examples of design clichs which uses seem to have gotten out of hand:
Swooshes this logo was started by Nike and before we knew it, "swooshes" were everywhere on the Net. Its obviously been successful for Nike. But if your Internet company try to use this swoosh along with thousands, we cant guarantee if anyone would remember you. Beveled Anything this give depth to the appearance of your graphics and prevent it to look flat and one dimensional. But avoid excessive beveling just because Photoshop now makes it easy. Think about the company you're designing for. What sort of image do they want to portray? Ambiguous Icons doubtful graphic icons for buttons which are supposed to lead the user to an important link wont help you in gaining attention for your internet company. It would only serve to confuse users and eventually leave your site. Remember -- if you can't come up with a graphic that is easily identifiable with where the button leads to, don't use a graphic or don't use a graphic with no text.
Some design dinosaurs are fond of Flash - fading text and moving text is pretty been there, done that. This effect can be seen everywhere and it's a rare occasion when moving text really catches the eye. There are also those who abuse drop shadows by having it go in different directions. A drop shadow, indeed gives depth to a page but if you wont be so consistent the whole idea is spoiled. If you dont want to be a design dinosaur, dont be too dependent on design clichs. The only way to achieve an original and outstanding design is by thinking about your design and deciding whats really best for it. You have to challenge yourself and stretch your design muscles. Who knows? You might be the next one to make a design clich.--
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